In the quest to improve communication tools in the property sector, 360° virtual tours have established themselves as a key option for communicating projects more effectively and bringing them closer to potential clients interested in purchasing the property, focusing not only on 3D interior design but also on the building’s exteriors.
360° renderings and virtual tours offer a range of advantages over still images:
a) They provide more information than a still image, as the spherical nature of the image allows us to view the entire surroundings and examine the finishes and details with greater precision within the 3D interior design, offering an overall view of the whole.
b) It provides us with a perspective that corresponds to the reality of the human eye rather than the camera’s viewpoint; consequently, when interpreting the space, the virtual viewpoint will correspond exactly to the real viewpoint once the architectural project for the property developer has finally been built.
c) Today’s photography technologies allow us to create virtual integrations within 360° photos taken with our camera or drones—if the perspective we wish to show corresponds to aerial views—and to do so in a completely hyper-realistic manner within our virtual tour.
d) Finally, and arguably one of the most notable advantages, is the full compatibility of 360° renders with virtual reality headsets, to which any smartphone can be attached with a simple click, making it a consumer product accessible to anyone.
At esferarquitectura, we develop this type of 360° virtual tour as a genuine alternative to still or static images, with a streamlined, versatile and fully functional design. You can view examples of some of our projects featuring virtual tours by clicking on this link.