{"id":13040,"date":"2019-01-20T23:13:51","date_gmt":"2019-01-20T22:13:51","guid":{"rendered":"https:\/\/www.esferarquitectura.com\/the-360-virtual-tour-as-a-communication-tool\/"},"modified":"2026-06-03T12:51:26","modified_gmt":"2026-06-03T10:51:26","slug":"the-360-virtual-tour-as-a-communication-tool","status":"publish","type":"post","link":"https:\/\/www.esferarquitectura.com\/en\/the-360-virtual-tour-as-a-communication-tool\/","title":{"rendered":"The 360\u00b0 virtual tour as a communication tool"},"content":{"rendered":"<p>In the quest to improve communication <strong>tools in the property sector<\/strong>, <strong>360\u00b0 virtual tours<\/strong> have established themselves as a key option for communicating projects more effectively and bringing them closer to potential clients interested in purchasing the property, focusing not only on <strong>3D interior design<\/strong> but also on the building\u2019s exteriors.<\/p>\n<p>360\u00b0 renderings and virtual tours offer a range of advantages over still images:<\/p>\n<p>a) They provide more information than a still image, as the spherical nature of the image allows us to view the entire surroundings and examine the finishes and details with greater precision within the <strong>3D interior design<\/strong>, offering an overall view of the whole.<\/p>\n<p>b) It provides us with a perspective that corresponds to the reality of the human eye rather than the camera\u2019s viewpoint; consequently, when interpreting the space, the virtual viewpoint will correspond exactly to the real viewpoint once the <strong>architectural project for the property<\/strong> developer has finally been built.<\/p>\n<p>c) Today\u2019s photography technologies allow us to create virtual integrations within 360\u00b0 photos taken with our camera or drones\u2014if the perspective we wish to show corresponds to aerial views\u2014and to do so in a completely hyper-realistic manner within our virtual tour.<\/p>\n<p>d) Finally, and arguably one of the most notable advantages, is the full compatibility of 360\u00b0 renders with virtual reality headsets, to which any smartphone can be attached with a simple click, making it a consumer product accessible to anyone.<\/p>\n<p>At <a href=\"https:\/\/www.esferarquitectura.com\/en\/\">esferarquitectura<\/a>, we develop this type of <strong>360\u00b0 virtual tour <\/strong>as a genuine alternative to still or static images, with a streamlined, versatile and fully functional design. You can view examples of some of our projects featuring virtual tours by clicking on this <a href=\"https:\/\/www.esferarquitectura.com\/en\/trabajos-realizados\/\">link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the quest to improve communication tools in the property sector, 360\u00b0 virtual tours have established themselves as a key option for communicating projects more effectively and bringing them closer to potential clients interested in purchasing the property, focusing not only on 3D interior design but also on the building\u2019s exteriors. 360\u00b0 renderings and virtual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[118,119,120],"tags":[],"class_list":["post-13040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-destacados","category-blog","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/posts\/13040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/comments?post=13040"}],"version-history":[{"count":0,"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/posts\/13040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/media\/13145"}],"wp:attachment":[{"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/media?parent=13040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/categories?post=13040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esferarquitectura.com\/en\/wp-json\/wp\/v2\/tags?post=13040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}