Using 3D Virtual Reality as a Sales Tool

Virtual reality photorealistic architectural renderings as a real estate marketing tool

por : esferarquitectura | 5 March, 2019

Photorealistic architectural renderings are very useful when it comes to highlighting the architect’s work, because it allows potential clients to really appreciate every single detail of a creation and give an objective opinion about it. Through photorealistic renderings, architecture can show a lot of different features of an environment like, for example, the decoration, which can go from the furniture, lamps all the way to floral arrangements. This will give the client a clear idea about how the room is going to look when finished.

There are different environments to where we can take 3D virtual reality renderings and recreate an entire experience for the viewer by depicting how a day on a specific place could be. For example, if we are doing a design for a complex, we could use photorealistic renderings to show how the visitors would interact inside each area allowing the client’s participation by giving opinions to the architect in order to improve the design.

It is important to take into account that the interaction between the client and the creator is very important and 3D photorealistic architectural renderings are a great way to ease this interaction and make the vision more fluid and pleasant for everyone. Another advantage of using 3D virtual reality on architectural designs is that it can lower costs when the construction begins since the client, the creator and the engineer get a clear idea of what they have to do, which means that there should not be any unpleasant surprises once the work is done.

Technical aspects of 3D photorealistic renderings

When an architect is doing a 3D virtual reality rendering, there are many aspects to take into consideration in order to show the client a very professional and beautiful work. It is important to know how to manage shadows and lights within the design, as well as to have different angles of the picture and in order to make it easy to add or remove brightness, color, or an object. All these with the objective to really create a realistic look of the design. Remember that the way you display your work to the client, is what is going to settle a sure deal for you. This post-production process is what is going to stand your work out from the rest. That is why we consider it one of the most important parts of the creation process and believe it or not, not everyone takes post production into account when it comes to creating photorealistic renderings.

Also, it is important to know that it does not matter if you have the best software or computer program to do photorealistic architectural renderings; there is nothing better than the eye of the artist to perfect these productions. This kind of technology is becoming more and more popular each day among architecture design web pages and there are a lot of techniques and features to be used, which gives it a high importance when it comes to creating and selling a design and improving the marketing status of any company interested in being the best.